The cold brewed coffee movement started about 5 years ago and has really taken off in the US. In Japan, Coca Cola is now offering a premium Georgia branded coffee in bottle shaped cans produced using the cold brewed method.
The cold brew method involves steeping ground coffee in room temperature or even chilled water. The result is a coffee with a different taste profile. Volatile compounds are not lost or degraded due to higher temperatures, but other compounds which are not as readily extracted from the beans might not be present.
Therefore, the premium price reflects not only marketing, but longer production time and the need to use 1.3 times as many coffee beans as regular coffee.
Key Words: Coca Cola, Georgia, Cold Brew Coffee コカ・コーラ ジョージア コールドブリューコーヒー
Photo is a web capture for explanatory purposes, copyright belongs to the company.