KitKat has introduced a green tea with bitter chocolate variety exclusively in Kyushu and Okinawa. It carries the popular Kumamon character, which is only allowed when the product contains Kumamoto Prefecture sourced ingredients. In this case the green tea is from Kumamoto. This character and Kumamoto in general have been in the hearts and minds of Japanese since the devistating earthquake in April. Buying Kumamon branded products has become one way to support the people and economy of Kumamoto. Kumamon site here. くまモン キットカット くまもと茶
Photo is a web capture for explanatory purposes, copyright belongs to the company.