2012-08-14

Meiji CRISPY's Candy

Meiji CRISPY's candy is the non-frozen version of this product line and instead of ice cream is filled with whipped white chocolate. They also just introduced a version with a strawberry and chocolate coating (and no wafer). I am trying to get a grip on the essence of this product line. The white soft filling appears to be necessary and a hard, crunchy chocolate coating appears to be essential. The wafer is obviously expendable and the nature of the filling appears to be flexible. I have tried the ice cream version and it is pretty good.

http://www.meiji.co.jp/sweets/crispys/products/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

7-Eleven Ishi-chan Products

7-Eleven is promoting a line of rice and noodle products in collaboration with Hidehiko Ichizuka (石塚英彦), a comedian and now gormet of regional foods who is associated with the phrase "mau" まいう~ or "delicious". The promoted products display photos of Ishizuka or "Ishi-chan".

http://www.sej.co.jp/products/ishichan1207.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

KFC Route 25 Summer Special

Route 25 is KFC's venture into the restaurant and mixed drink market, but based on a menu which is easily recognizable as coming from KFC. Their summer special consists of one of their red hot chicken products (chicken piece, chicken tender or chicken sandwich) plus a highball drink (featuring Kentucky bourbon).

http://kfc-route25.jp/special.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Sapporo Premium Alcohol Free Mugs‏

Sapporo is giving away 1,500 specially made Akitayaki (秋田焼) mugs to promote Sapporo Premium Alcohol Free beer brand. Japanese companies are finding alcohol free beers very profitable because they are not subject to the high taxes associated with alcohol, but are sold in the beer section of stores at a hefty premium. These tumblers are made by Takumi no Kura (匠の蔵), which has been making Akitayaki ceramics for over 400 years.

http://www.sapporobeer.jp/premiumalcoholfree/campaign_arita/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.